In Part 1 of this article I pointed out:

• What a power pitch is and why we should have one, and
• What we hope to achieve with our pitch.

In Part 2 I share the Vital Sauce to make your pitch memorable! You want to spark curiosity and be remembered. The Vital Sauce will make this possible!

The Vital Sauce!

Now that you have your pitch you want to make it stand out and be memorable. Have you ever listened to a one hour lecture and forgotten everything afterwards? I have! And have you ever watched a one hour movie and forgotten everything afterwards? Not likely! Stories are riveting and memorable but facts can easily be forgotten. So the vital sauce that can help you stand out and be remembered is your story! How did you come to be doing the work you do? Was there some big turnaround or major catastrophe that inspired you to start your business? Is there some great challenge you overcame and now help others overcome too? Summarize your “before,” “after” and “in between” (i.e. what life was like before your turnaround, what it is like now and how you moved from the problem to the solution) in a sentence or two and weave this into your pitch. This way your pitch becomes unique to you and easy to remember. Here is a fictitious example:

“Hi! I’m Annabel Smith. I suffered excruciating backache after having 3 children and it literally took my life away. Fed up with doctors who could not help me I researched and created my own unique combination of exercise and diet. I call it Backache Relief with Annabel! I am now totally pain-free and bring the same relief to women suffering post-pregnancy backache. They typically get relief within 14 days! To receive your free Backache Relief CD register at www.backachereliefwithannabel.com To get 50% off your first treatment register before midnight tonight!

Can you pick out who Annabel helps, what problem she solves and the outcome she facilitates? Can you see her call to action? Is it appealing and easy to follow? If you had a sister with post-pregnancy backache would it be easy to remember Annabel and pass on her details? Would you be curious enough to visit her website and take a peek at her offer?

Now you get to work crafting your power pitch! Be sure to include these 4 essential ingredients and the vital sauce to stand out and be memorable!

©2011 Oma Edoja

Oma Edoja teaches women business owners the skills to grow their client base and business. Her clients typically get results within weeks. She learned the hard way, having failed at many previous start-ups herself. Oma invites you to download her complimentary ebook, 12 Reasons Women Business Owners Struggle to Get Clients (soon to be upgraded to a print book, 14 Reasons Women Business Owners Struggle to Get Clients) at her website: http://getcleargetknowngetclients.com. You will be notified once the free print version is available and eligible for a copy.