October Is Self Promotion Month  (all rights reserved)
Founded by Debbie Allen
This special event was created out of the discovery that most people do
not feel comfortable actively promoting themselves - nearly 87% of our
world's population doesn't GET IT.
Why is that? ...
Most people do not feel comfortable with the concept because they feel that they will appear
boastful or pushy.  Most people were raised with the belief that it is not polite to talk about
yourself, therefore holding themselves back from numerous missed opportunities.  In fact,
what they fear the most is not 
lost opportunities, but the fear of REJECTION!     
 
Now let's think about this ...  
Not promoting yourself goes against the grain of all marketing and sales concepts!  Doesn't
it?  If you don't promote, how will others know what you have to offer?  And how can you
ever be truly successful? 
 
Let me ask you this ...
Are you passionate about what you do? Are you the expert in your field?  Do you help
others to receive satisfaction with your products and/or services?  Do you receive wonderful
testimonials from your customers and shameless fans?  Sure you do!  Therefore, you must
tell as many people as you can about how and why you can help them.  Wouldn't you like to
help more people and create more satisfied customers from your products and services?  If
you help them, they will help you in return by supporting your success.
 
Are you getting it yet? ...
If so, you must tell everyone about it, and from the rooftops shout it! 
 
Getting it RIGHT ...
Tell people what you do in a HELPFUL manner - not a self-serving manner.  Don't promote
just to make the sale.  If you truly care about helping your customers and want to help more
prospective customers, you must learn how to be a successful self-promoter - NOT a pushy
sales person.  Everyone enjoys BUYING things, but no one enjoys being SOLD. 
 
Debbie created Self-Promotion Month after writing her book on the subject.  She has helped
thousands of people learn the art of self-promotion. Her presentations open the eyes of her
attendees as they view a new concept and prospective on self-promotion. 
Where do I start? 
10 Steps To Shamefully Successful Self-Promotion 
1. Develop a strong belief system: Create better customer service, increased self-
esteem and personal growth by promoting every aspect of your business.  
2. Develop gutsy goals that make you stretch: Create a “crazy” file for those gutsy
marketing ideas that could make your business stand out among your competition. 
3. Seek out and act upon opportunities: Sometimes the most important strategies
appear to be so simple we tend to ignore them.   
4. Stay active in your community by networking and volunteering: Work ON your
business in the community – not just IN your business.  View networking tip sheet
attached along with Toastmasters listing on resource list.   
5. Take your expertise to another level: Have revolutionary thinking!  Do more to
service your customers with follow up, follow through and added conveniences.   
6. Build a strongly connected group of strategic alliances: Look for opportunities
to co-market and re-connect with similar business and/or your competition.  View 7
steps to building a strategic alliance of raving fans attached. 
7. Break the mold then shamelessly promote your uniqueness: Share your
marketing “commercial” and explain why people should do business with YOU. 
8. Get out in front of your target audience on a regular basis and don’t ever stop
reminding them about your business: ASK and REWARD satisfied customers for
referrals.  Use testimonials in all marketing materials. 
9. Embrace technology and market yourself on the Internet: The opportunities to
market your business worldwide are endless today. Don’t miss this huge window of
opportunity.  Build an effective service and sell website for your business.  
10. Apply for and win awards: Create an award-winning portfolio and seek out
opportunities everywhere. This is a great way to promote your business to the
media.