What is social media? In this video, Lexi Rodrigo gives a brief definition of social media, including the three characteristics that set social media apart from traditional media. These characteristics give tremendous opportunities for anyone to use social media to spread their ideas, programs and products to the world.

What is social media? In this video, Lexi Rodrigo gives a brief definition of social media, including the three characteristics that set social media apart from traditional media. These characteristics give tremendous opportunities for anyone to use social media to spread their ideas, programs and products to the world.

Are you using social media for your business? Is it a one-way or a two-way conversation? Are you getting the most from your social media exposure?

My guest today is Christine Gallagher, relationship marketing specialist and social media business coach.

Here’s what you’ll learn on today’s show:

•  What questions to ask to find out what social media platform is best for your business

• The best 3 steps you can take to get started after you create any profile

• The biggest secret many people miss when using social media and how to put it to use for your business 

Social media is one of the least expensive methods to market your business in today’s marketplace and no one can afford to overlook the many benefits and opportunities social media offers. So don’t miss this show if you’re ready to put some key ideas into action for your business. Plus, be sure to grab Christine's special offer at the end of the show!

Christine Gallagher helps entrepreneurs and small business owners maximize their business profits using an integrated social media and online marketing strategy with a particular focus on blogging, Facebook, LinkedIn, Twitter and YouTube. Visit www.CommunicateValue.com for more information about how Christine can help you build relationships, leverage technology and attract more business.

On today’s episode I am excited to have a guest who hosted her first event this spring and it was truly a Winning Workshop.

Nancy Marmolejo teaches entrepreneurs how to break the cycle of struggle and mediocrity and emerge as confident, sought after, profitable business owners. Using her signature Profitable Essence™ system, Nancy’s clients learn to connect their authenticity and talents with what will make them the most money. Her approach is a blend of expert strategy, intuitive insights, and high octane creativity. With over 100 media credits to her name and numerous business achievement awards, Nancy is a respected expert with a loyal following from around the globe.

Nancy really knocked it out of the park with her I Heart My Biz event, making a cool 6 figures. I am excited to have her on the show and share with us her secrets of how she did it.

4 Social Networking Tips to "Break the Ice" With Business Contacts
by Nancy Marmolejo

When you use social networking to market your business, it's extremely important to keep the focus on relationship building first. People ask how to do this, and the standard advice is to go out and "break the ice" and initiate a conversation. Read more ...