Another interview with Linda Lodding, author of The Busy Life of Ernestine Buckmeister, about marketing

Episode Number: 
033
With: 
Jo Parfitt
Show: 
Writers Abroad

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I am delighted to welcome back Linda Lodding, author of children's book, The Busy Life of Ernestine Buckmeister, to my radio show. Last week I talked to her about how she wrote, edited and published her book. Today, I talk to her about how she is promoting it. Linda has an MBA and a background in marketing for Tiffany, the jewellery company, so she knows a thing or two about marketing. We talk about websites, getting reviews, speaking to schools and book trailers, among other things.

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