part 4: Business Lessons From Nature

What can top executives in American business possibly learn from lions and tigers and bears? In “All I Need to Know about Business I Learned from a Duck” Tom Porter encourages business leaders to extend their horizons of planning, organizing, managing and measuring the results of their efforts by utilizing Mother Nature as their guide and mentor. All I Need to Know about Business I Learned from a Duck is an easy-to-understand book about how we can build successful businesses by mimicking the dignity, adaptability and balance found in the natural world. It’s a “back to basics” book filled with practical examples and powerful one-page metaphors based upon principles and behaviors gleaned from wild animals and their environment.

A fresh, entertaining and sometimes controversial voice on the subject of how to fix America's small to medium-sized businesses, you will never separate business theory and practices from Mother Nature as you once did. Join Kim and Guest Author Tom Porter for an intriguing look at business from “Nature’s” perspective.

Guest Bio Information:

Tom Porter is an entrepreneur and recognized authority on branding, marketing and advertising. He was the president and CEO of one of the Midwest’s most respected marketing communications agencies which he sold 22 years after founding the company. Clients were local, regional and national advertisers including John Deere, Brunswick, Meredith Corporation, Disney and the U.S. Senior Golf Open. Always an outdoor enthusiast and former marathon runner he enjoys whitewater rafting, bicycling, fishing and long-distance walking. He subscribes to the notion that American business ethics are currently at an all-time low. Porter hopes that in some small way the principles and lessons that have created abundance in the natural world for billions of years will be utilized in the business world to help reset our moral standards and create new possibilities for how we run and grow our organizations. For more information go to www.businesslessonsfromnature.com