Jo talks to David Beckett about his book Amsterdam - the essence, and inspires others to produce a book for the place where they live
Episode Number:
005
Show:
Writers Abroad 
After a successful career working for Canon in international sales and marketing, Brit, David Beckett, decided to realise a dream and write a book based on the place he had been living for many years - Amsterdam. In this interview he tells how he found the inspiration for the book and how he went about making it the best, and most marketable, it could be. We talk about unit print costs, production, selling to bookshops, defining a market and how he persuaded local residents to collaborate with an ambitious project that is not just a book - but a global business. You can find out more about the book at www.theessenceonline.com.
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