Launch the 'Merlot Marketing Uncorked' show with Susan Regier

Episode Number: 
080
With: 
Rachel Flower

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I’d like to introduce Susan Regier, host of the new WIN show, 'Merlot Marketing Uncorked'.  Susan is a copywriter from London, Ontario and works with entrepreneurs to create a brand presence that sets them apart from others in their industry.   In addition to writing content for Web sites, media releases, articles, professional bios, etc., she has also created informational products so you can learn how to easily do it yourself.

In this launch interview Susan shares some fascinating facts about marketing - what to do and what not to do, and the common mistakes that prevent people from truly standing out in the marketplace. In the same way we can walk into a store looking for a good Merlot and we're drawn to the label first, Susan asks you what does your label - in other words your brand, your message, your website - tell your clients about you?

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